This project began as an opportunity to update and a company’s existing logo and packaging. A key focus of this product was to ensure quality ingredients (agave tequila). Our 3 flavors ensure hydration and electrolytes to prevent hangovers. While also being a spiked water with no bubbles or fizz.

My concept of Sure Shots is focused on keeping the southern identity, feel and language. Adding imagery, color, and character to this brand created a unique packaging and concept. Typical beers, seltzers, hard kombuchas etc. are all carbonated made with low quality alcohol. Sure Shots brings a new route to what is out there by providing hydration, including quality alcohol, maintaining a low caloric/sugar intake, and also being uncarbonated.