doom mutual
branding + packaging + UX/UI Doom Mutual is an eccentric punk rock band located in Nashville, TN. Focused on lyricism and delivery to create a unique experience to all listeners. Feelings of isolation, altered brain chemistry, and the after life are all metaphors included in their music.
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Starting as a gig poster project, this soon developed into creating merch, album and vinyl cover, and a brand image. Doom Mutual is a quality rock band focused on feelings of trapped, shame, the unknown and more.
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After creating wordlists, listening to all of Mutuals’ songs, and sketching different ideas, most of the inspiration came from feeling alone in a big city or a room full of people, the darkness of shame, the uncertainty of inevitable afterlife, and the aggression they take to these idea in their songs.
