branding + packagingdimmers
Dimmers Electric Company offers a modern approach to a less than exciting topic… Lights. We all know that there typically isn’t anything out of the ordinary when it comes to selecting light bulbs, but Dimmers takes it to a whole new level. We use sustainable glass, dimmable features, and an array of colors to set the perfect mood for any room.
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This project started as a logo turned into a brand system to include brand image, language and identity. All explored through packaging, website, social media, and advertisements.
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I wanted to create a modern and more exciting process for lights and bulbs. By visualizing the effects and outcomes of our products, creates a more appealing scenario for the consumer. (Neon lighting, portraits, etc.) All catered to the modern consumer.
Original Trademark
Refined Trademark
