cool cap
branding + packaging
with a hint of ux/ui
cool cap provides gender neutral hats of all kinds for babies and children. all items are made sustainably with recycled materials to reduce fast fashion.
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cool cap is a children’s clothing brand focusing on providing comfort and quality to each piece. working with sustainable fabric to keep fast fashion out of the equation. our products are made to last.
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while traditional children’s brands are straight and narrow, we are celebrating diversity and identity. posters and social media include a variety of fun poses with children of all ages and races to best represent our brand. the color palette, icons and language is modern and casual to ensure acceptance.
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